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How many times have you surfed the Internet and noticed that most e-zines and websites have advertisements posted all around its pages? Flashing ads that are popping up and blocking your view are often hard to get rid of. Even some search engines and directories carry sponsor ads. Sometimes those sponsor ads can get in the way, but sometimes the ad appears too tempting not to check. If it was not for those sponsor ads, you might not have realized a specific business or website existed.

The two primary goals of sponsor ads are to increase awareness of a product, brand, or business and to enhance the image of the business or brand. These goals are very important to the success of small businesses and their websites. In order to strive, small businesses need to spread the word on what products and services they have to offer in order to increase their profits. They also need to stay in communication with customers and potential customers to what they have and why you need it. This may even mean they have to send out an emailed newsletter. People like to know what is out there that they can benefit from. To achieve these two primary goals, consider using sponsor ads to increase the traffic to your website.

Using sponsor advertising can be a great way to increase traffic to your website and encourage more product and services purchases. Sponsor advertising has become increasingly popular among web site owners, allowing the businesses to develop relationships with the online community by providing information and becoming a part of the online community. Many online business owners who are looking to promote their website may be interested in using sponsor ads to increase the traffic to their website. More website traffic can mean more sales and increased profits. Sponsor ads can be free, bought, traded, or sold. It all depends where you look, and whether you are looking for free opportunities or can afford to pay for them. It will also depend on where your business stands financially and how much you plan to advertise or invest in advertising.

Sponsor ads can offer many different advantages to both the sponsor and the website. The sponsor may be able to benefit as attitudes that are more promising evolve with trust, leadership, credibility, and enhanced customer service. When the sponsor or website is able to develop good customer relationships, this may prompt the sales to grow faster. Customers want to know they can depend on a business for their wants and needs. Customers want reliability and outstanding customer service. The business website can benefit by providing secure, updated information at no charge to the customer. Visitors may also see the website as more active and responsive to their interests and therefore develop a kind of relationship with the website.

E-zines offer great sponsor ads that will be of benefit to your website. There are varieties of E-zines from which to choose. It is important to make sure you choose the ones that compliment your website or that have similar content. In this age of computer technology, there are many different types of E-zines out there. The Internet has become the fastest growing form of having an online business. There are literally millions of people online everyday searching through websites, E-zines, directories and search engines. The more sponsor ads you have in popular locations, the more likely customers will find our website and look at what you have to offer them. Making your website business available to the world and easy to find is the best way to increase the traffic to your website.

You have a purpose for having a website, so why not use every opportunity to promote your website and reap the profits. It is up to you to use sponsor ads and be the next flashing, pop up, blocking your view, hard to get rid of advertisement online. You want to be that online advertisement that gets in the way and that is so tempting, others just have to check it out. Once you increase the awareness of your product, brand, or business, you can generate more traffic to your website and receive a Return on Investment (ROI) to make all your hard work worth all your time and effort.

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Why Web-Users Are So Impatient

While watching a Toronto Raptor basketball game I saw T.J. Ford, one of the fastest players in the league, rush down the court like a man possessed and proceed to throw the ball behind his back to a trailing Andrea Bargnani. The trouble was the ball sailed over the head of the seven-foot Bargnani into the second row of seats. Ford, himself, ended up with a beer and popcorn facial after landing in the lap of a front row patron. So what does this have to do with website design and marketing you ask? A lot.

As talented as Ford is a basketball player he sometimes plays out-of-control, and his major asset, his speed, becomes a liability. When this happens in a basketball game the answer is to slow the game down and get back in control.

Don’ Speed-It-Up; Slow-It-Down

Website visitors are like the speedy T.J. Ford; they are so intent on getting what they want as quickly and efficiently as possible, that they often surf the Internet out-of-control.

How many times have you sat in front of the computer with your hand resting on your mouse searching for some desired product, service, or information, when all of sudden you find what looks like what you want, but before you even have a chance to discover exactly what it is, your hair-trigger finger decides it’s time to move-on. It’s like your finger has a mind of it’s own.

Speed Kills Marketing Efforts

All the talk and discussion about short attention spans caused by people raised on video games and quick-cut-edited music videos is very misleading.

What website visitors won’t tolerate are websites that waste their time, and many websites are guilty of exactly that. Contrary to popular belief, the job of a website designer, who understand marketing, is not to speed up website visitors, but to slow them down so they can absorb the marketing message.

If you want your audience to remember you, if you want to make an impression, if you want website visitors to understand why they should give you their business, then you have to slow them down long enough to absorb your message. And that message better be worth their while or they will never come back.

It isn’t about how fast a page loads; it’s about delivering an appropriate payoff for the wait.

Now I will admit there people who absolutely, positively will not wait more than eight seconds for anything to load. You know who you are. And I say, the hell with them. These are the same people who won’t wait their turn in a brick and mortar store either, they demand to be served before everyone else – it’s just not possible to satisfy these people, so why design your entire website marketing around them. They are never going to hang around long enough to grasp your message and learn why they should be giving you their business, so forget about them.

The people you should be worrying about are the ones that really want to find out more about what it is you do, and are prepared to invest a little time and effort to give you a chance to explain yourself. These are the important people; this is your real audience, and you disappoint them at your financial peril.

The Reasons Why Web-users Are Impatient

The real reason website users are so damn impatient is not that they have such short attention spans, it’s because most websites are designed to meet perceived company objectives, rather than audience needs.

How To Drive Traffic Away From Your Website

Let’s take a look at some of the reasons why your website visitors may be leaving your website before they’ve had a chance to hear what you have to say; or to put it another way, if you want to drive traffic AWAY faster than you attract it, here are some of the things you should do.

1.Give Web-visitors Too Many Options and Choices
Social scientist and Swarthmore College professor, Barry Schwartz, has coined the phrase, “the paradox of choice.” His studies have concluded the more choice you give people, the less likely they are to make a decision. Some choice is good, but too much choice creates confusion: it’s a case of diminishing marginal utility.

A well designed website explains, directs, guides, and focuses visitor attention on the things that are of real benefit to your visitors and to your company.

Every business provides a variety of products, services, and information to their customers, but these things are not all of equal importance. Your website is a place to focus attention on your core marketing message, not a place to provide a shopping list of everything you are able to do and every product or service you may be able to offer.

2. Give Web-visitors Too Much Information To Process
Architect, author, and information designer, Richard Saul Wurman, in his book, ‘Information Anxiety’ talks about, “the ever-widening gap between what we understand and what we think we should understand.”

Good website design is about more than technology and aesthetics; it’s about deciding what information needs to be presented and what information needs to be left out. If you are truly an expert in your field, you should know what information is important to your customers in order for them to make a decision. Too much information is like too much choice, it confuses rather clarifies. Focus on delivering meaningful content or risk having your visitors hit the exit button.

3. Give Web-visitors Too Much Non-relevant Content
The only thing worse than overloading your website with more information than visitors can absorb is confusing them with useless and non-relevant content.

Non-relevant content is content that doesn’t advance your major purpose: to deliver your marketing message in an informative, engaging, entertaining, and memorable manner. If it isn’t relevant, dump it.

4. Give Web-visitors Too Many Irritating Distractions
Websites should be designed to direct visitors to the information they want and that information should be the content you want to delivery.

You cannot sell someone a product or service they do not want. A real prospect is one that needs the same information you want to provide; the art of sales is directing potential clients to relevant information, and presenting it in a way that visitors see your product or service as fulfilling their needs.

On the surface, third-party advertisements and banners may seem like a good way to make some extra cash from your traffic, but these ads become so distracting, visitors either get feed-up or click on one of the links that takes them away from your site. Whatever few bucks you earn from these ads, you are loosing by chasing real customers away; this of course assumes you are a real business with something legitimate to sell and not a website that’s an excuse to deliver advertisements.

Other nonsense like favorite links and silly fluff-content merely distracts visitors from investigating your site to find what they are looking for.

5. Give Web-visitors Too Many Red Flags
Website visitors are constantly looking for red flags that tell them that the site they are visiting should be skipped as soon as possible.

If you want to make sure visitors won’t deal with you make sure you don’t provide any contact information: no contact names, no phone numbers, and no mailing address is a sure sign that you won’t look after any problems that arise from a website transaction.

Your website must be designed to build trust and foster a relationship, not scare people away.

6. Give Web-visitors Too Many Decisions To Make
How many decisions do you demand from your visitors in order for them to do business with you?

Take for example the seemingly simple task of purchasing a new television. Do you purchase the inexpensive but old tube technology, the newer Plasma technology, or the LCD technology? How about all the various features to choose from like picture-in-picture, commercial skip-timers, and on and on? All you really want to do is relax with your spouse and enjoy a good movie – is that on a VSH, DVD, Blu-ray, or HD-DVD?

7. Give Web-visitors Too Many Stumbling Blocks
Do you make people go through the order processing system before they can find out how much something costs, or do you demand potential customers read a ridiculous amount of small print legalese that only a lawyer could understand?

If you want to drive traffic away from your site make sure you build in as many stumbling blocks as possible.

8. Give Web-visitors Too Many Forms TO Fill-in
Do you attract your visitors with special offers or free white papers and then demand that they fill-out complex forms, surveys, and questionnaires before you give them access to what they came for? If you do, you are probably losing a lot of people you attracted, and you are guaranteeing that your next email promotion will end up in the trash.

9. Give Web-visitors Incomprehensible Page Layouts
Good design, proper page layout, consistent navigation, and well organized information architecture that promotes serendipity, helps visitors find what they’re looking for and provides a pleasant, efficient and rewarding experience for the website visitor.

Website designs that rely on technology, databases, and search engine optimization rather than focused content, coherent organization, articulate presentation, and a memorable, rewarding experience are designs designed to chase traffic away.

10. Give Web-visitors Too Many Confusing Instructions
One of the most frustrating experiences website visitors encounter is confusing instructions and incoherent explanations of how your product or service works or how to order what you are selling.

11. Give Web-visitors Too Many Reason To Click-out
If you really are determined to fail, make sure you provide website visitors with as many reasons as possible to leave your site: irrelevant links to your favorite sites, links to your suppliers because you’re too cheap to put their information on your own site, or any combination of the reasons mentioned above, all contribute to driving traffic away from your site.